OXYGEN TRUE CRIME
THE BRIEF
NBC Universal was set to unveil five riveting series for its brand Oxygen True Crime. Our job? Propose and execute a digital strategy for each show to captivate and hook fans.
THE BRAND
Oxygen lives and breathes true crime. She’s witty, curious, and evocative. Brand identity? Choppy, negative space, and unsettling visuals. We meticulously followed the brand guidelines to create content that pulled viewers, keeping them on the edge of their seats.
THE SHOWS
Unravel the genius behind our content that turned new shows into true crime sensations!
JONATHAN ROMERO 