OXYGEN
THE BRIEF
NBC Universal was set to unveil five riveting series for its brand Oxygen True Crime. Our job? Propose and execute a digital strategy for each show to captivate and hook fans.
THE BRAND
Oxygen lives and breathes true crime. She’s witty, curious, and evocative. Brand identity? Choppy, negative space, and unsettling visuals. We meticulously followed the brand guidelines to create content that pulled viewers, keeping them on the edge of their seats.
911 CRISIS CENTER
A series that leaves you breathless, we revealed how dispatchers handle life-or-death situations with skill and compassion.
THE CREATIVE
We delved into the human side of these selfless, often humorous heroes. Phone rings, distressed callers, and human reactions to bizarre emergencies shaped our graphics, live tweets, and IG stories, educating viewers about the job. The outcome? Love for the staff and the series, leading to a season renewal!
NEW YORK HOMICIDE
A series that reshapes your view of “The Big Apple,” we reintroduced the brazen crimes that rocked New York City to its core.
THE CREATIVE
New York is diverse, and so are the victims. Our content captured the shattered lives, the chilling atmosphere of boroughs, and the emotions families and law enforcement felt. The outcome? Bing-bong. A season 2!
KILLER RELATIONSHIP WITH FAITH JENKINS
A series starring a criminal prosecutor, we unraveled cases where love ends with murder.
THE CREATIVE
Balancing accounts from victims’ loved ones and law enforcement insights, we harnessed Faith Jenkins’ expertise and personality to call out red flags in romantic relationships. With an engaging IG Live event, we reeled in a wave of true crime fans. The result? Not just two, but three thrilling seasons!
THE REAL MURDERS OF ATLANTA
Unveiling the sinister side of the “ATL,” we showed a world where Southern hospitality fades, and killers stop at nothing to attain and protect the good life.
THE CREATIVE
True crime fans want facts, and we delivered. Our graphics, animations, and live tweets delved into investigations, giving sneak peeks, interrogation audio, and a glimpse into the show’s creative direction. We set the show apart, and fans took notice. No cap.
JONATHAN ROMERO 