united way of greater los angeles
THE BRIEF
United Way of Greater Los Angeles has a rich history of making a difference. But as they turned 100, they didn’t want to look back. They eyed the future. Our job? Brand transformation.
THE BRAND
Say hello to the new United Way of Greater Los Angeles. They’re more than a funder. They’re a platform for good. They know that together, we can accomplish more than alone. That’s why their new brand shows their vision: every community must be rooted in justice and equity, where every generation prospers.
BRAND GUIDE
We gave the brand a new look and feel. New logos, graphic elements, and colors to match the new vibe. Bold and easy to read typography. A brand identity that resonates with the people. A voice that is friendly and forward-thinking. We made a brand that is ready for the digital age and moves a new generation.
BRAND ANTHEM
“Creating L.A.’s Future. Together” celebrates the people who make Los Angeles great. The dreamers, the doers, the givers. With a cool hip hop beat, action footage, catchy text, and a rallying script, we reintroduced United Way of Greater LA.
THE WEBSITE
The new site is designed to help people take action. We simplified complex strategies into two themes that show what United Way does and its impact. We also made the website responsive, offering users a smooth experience. Anywhere, anytime. It’s accessible and useful. Built for everyone who wants to make a difference.
THE NEWSLETTER
A platform for good requires a helpful newsletter. Behold “Mission Matters,” a guide for inspiration and impact. We designed a beautiful and user-friendly email template for United Way so they could easily take the reigns. We also wrote and curated content for the first five months, reaching over 30k people monthly.
JONATHAN ROMERO 