DEVELOPERS ALLIANCE
THE BRIEF
When two legislative bills emerged as threats to the software industry, the Developers Alliance sought our help. Charged with rallying tech professionals against the ‘Open App Markets Act’ and ‘American Innovation and Choice Online Act,’ we didn’t just answer the call — we sounded the alarm!
THE BRAND
Introducing ‘Our Apps. Our Business.’ A cross-platform campaign to recruit and educate tech professionals. A sharp color palette, typography, and graphic elements brings the campaign to life. Visuals that are clean and minimalistic. The voice? Informative, authoritative, and concise — jargon-free.
THE CREATIVE
Our strategy? Simple and powerful messages that spoke to developer’s concerns. Clear, actionable digital ads across Facebook, Instagram, LinkedIn, Politico, and Twitter.
SOCIAL
We amplified the voices of developers and their stories. We exposed the harm of these bills on real people. And we demonstrated that the alliance is here for tech professionals.
THE WEBSITE
Policy is complex. Our site is not. The menu has three sections: a homepage, sub-pages for each bill, and a call to action. Our layout? It’s sleek, responsive, and user-friendly.
PRINT MATERIALS
We designed assets for Google I/O, the biggest developer conference of the year. Each document had a QR code that linked to our action page. The result? 155 new supporters!
POSTCARDS
HANDOUT
THE IMPACT
Boom! We rallied 20,339 tech professionals to our cause, exceeding our goal of 20k. But here’s the kicker – 95% of them signed our petition addressed to Congress.
Our campaign garnered a staggering 54.6 million impressions—nearly 4x our goal. Website engagement? A jaw-dropping 290,470 clicks — also 4x our goal!
Takeaway: target people on the platforms they use and give them the facts.
JONATHAN ROMERO 